B - Symbolise “Beautiful” in English and “Bell” in French
E - Symbolise Elegant
I - Symbolise International

Bei Chen is the designer behind Beijing Based label Beistyle. After graduating from Tsinghua University in fashion design, she went to France chasing her dream. A few years later Bei launched her own label - Beistyle and soon was recognised with her unique and exotic style. In 2007, after many years of international experience in the Fashion industry, Bei returned to her loved home country-China and established her Beistyle showroom and boutique in Beijing.

Beistyle emphasise on beautiful silhouette, elegant cut and international approach. In Chinese, “Bei” means delicate flower bud, which is the inspiration for the Logo design. It embraces Bei like a flower bud fulfilling life, energy and is always ready to bloom and bring glory to the world.

As founded in France, Beistyle is an original high fashion brand, depicting the Parisian elegance infusing with oriental mystery. Bei always draws inspiration from traditional costumes and their art forms, and applies designs with exquisite cutting and tailoring techniques, then re-interprets her unique style in luxury which is affordable, her distinct but elegant creations represent a grace and sexy femininity. Beistyle expresses the art of fashion within its original concept into the sophisticated form.

Beistyle Fashion Apparel Art Design Ltd